Pratyush PillaiinTinkerShareBehaviour architecture — making behaviour design tangibleThink of a desired behaviour like you’re trying to get from one point in a room to the other, but it’s laden with stairs and slopes and…1 min read·Aug 12, 2022----
Pratyush PillaiinTinkerShareThe fallacy of personas.“Don’t count on there being the brain region, the neurotransmitter, the gene, the cultural influence, the single anything that explains a…2 min read·Aug 12, 2022----
Pratyush PillaiinTinkerShareDeliberative strategy or creative intuition?Very often, we see these as binary options. Should I rely on a more strategic approach here or should I trust my intuition? My gut feel…2 min read·Aug 12, 2022----
Pratyush PillaiinTinkerShareDesign for the exception. For exceptional design.A person with myopic vision, whose spectacles just got crushed, will be a lot more sensitive to the overextended nosing on a stair tread.1 min read·Apr 29, 2021----
Pratyush PillaiinTinkerShareThe art of balancing beliefs in behaviour design.When you extract a set of beliefs (the subliminal, neuronal codes that drive a certain behaviour in a certain context/environment) from…2 min read·Mar 30, 2021----
Pratyush PillaiinTinkerShareWhen attempting to change behaviour: Motivation is temporary. Ability is permanent.Why behaviour change interventions relying on increasing the motivation of the user will not sustain the behaviour.3 min read·May 8, 2020----